// WHO IS BEHIND THE CODE
ASHUTOSH SHARMA.
a.k.a DevBehindYou
CURRENT ROLES
- Web Developer — NinePages
- Consultant — TheFirstRanker
- Freelance — Web Dev, SEO/GEO, AI-SEO Content
ORIGIN
Why I Do This Work
The old saying goes "if you build it, they will come." It stopped being true a long time ago. I build it, and then I make sure they arrive.
I started as a developer. Shipping felt great until I watched good products sit invisible in search results. So I learned SEO properly: crawling, indexation, structured data, intent. Then AI search changed the game again, and I went deep on GEO before most of the industry had a name for it.
Today I work at the meeting point of three crafts. I build web products at NinePages, run AI-SEO and GEO consulting through TheFirstRanker, and ship freelance projects covering the full stack of visibility work. Content Whale sharpened the production discipline: real deadlines, real clients, real accountability for rankings.
BELIEFS
Philosophy
Recurring principles, not a slogan wall. Every service page traces back to one of these.
Ranking from day one
SEO is not a launch-week afterthought. Structure, schema, performance, and intent are build decisions.
Beyond keywords
Modern search rewards intent, structure, and semantics. Keyword stuffing died years ago. Some people did not get the memo.
Measure, do not guess
Analytics validates what works and decides what gets optimized next. Opinions lose to data.
The frontier is AI search
Ranking on Google alone is not enough anymore. Your brand needs to be cited when AI engines answer questions in your space.
POSITIONING
Why SEO Leads
SEO is the flagship discipline because it is the only one with a built-in scoreboard: rankings, citations, and traffic either move or they do not. Web development, AI-SEO content, and data analytics all exist to make that scoreboard move faster and more reliably. Development ships the structure SEO needs. Content fills it with something worth ranking. Analytics proves whether any of it worked. Everything supports the same outcome instead of running as four disconnected services.
TIMELINE
Milestones
Web Developer, NinePages
Building high-performance web apps and websites.
Consultant, TheFirstRanker
Part-time services in web development and AI-SEO/GEO strategy.
Developer, SEO Specialist & AI-SEO Content Creator, Content Whale
Three roles at once: building, ranking, and producing content across a large client portfolio.
Freelance
Web builds, SEO/GEO audits, and AI-SEO content strategy for independent clients.
STACK
Skills & Tools
Grouped by the discipline each one serves.
SEO / GEO
- Screaming Frog
- SEMrush
- Ahrefs
- Search Console
- Schema.org
DEVELOPMENT
- Next.js
- React
- WordPress
- Flutter
- Vercel
AI & CONTENT
- Claude
- GPT
- Surfer-style QA
- Content Whale SOPs
DATA & ANALYTICS
- GA4
- BigQuery
- Looker Studio
- Tableau
- Power BI
WORKING STYLE
Solo by default. No handoffs, no account managers relaying context secondhand. I bring in trusted specialists for larger builds, always under direct oversight, so quality never depends on someone else's Tuesday.
BASE & TIMEZONE
India · Working across time zones
Async-first. Overlap hours scheduled at kickoff.
FAQ
Before You Ask
LET'S BUILD SOMETHING FOUND.
One message starts it. You get a reply within one business day.