SYS.04 / DATA ANALYTICS
MEASURE WHAT WORKS. CUT WHAT DOES NOT.
Tracking setup, custom dashboards, and reporting that turn GA4 and Search Console noise into decisions. The feedback loop that proves the SEO and content work performs.
MODULE 01
What Gets Built
GA4 property setup done right, conversion and event tracking, Search Console integration, and custom reports your team will actually open. BigQuery pipelines for teams that outgrow the GA4 interface.
- GA4 setup and event architecture
- Conversion tracking that survives audits
- Search Console and GA4 blended reporting
- BigQuery exports and custom queries
MODULE 02
The Feedback Loop
Analytics is not a report you file. It decides what gets optimized or written next. Every SEO and content engagement I run feeds its numbers back into the roadmap. Pages that convert get more internal links. Topics that earn AI citations get deeper coverage. Data picks the next move.
- Monthly decision-focused reporting
- Ranking, traffic, and citation tracking in one view
- Anomaly detection before it costs you
- Recommendations ranked by expected impact
REPORTING CADENCE
Monthly
Default cadence. Decision-focused report plus a live dashboard link.
Weekly
Available during active campaigns or launches where speed matters more than polish.
On-Demand
Live dashboard is always open. Nobody has to wait for the monthly email to check a number.
SAMPLE REPORT FORMAT (ILLUSTRATIVE)
Structure only, not a specific client's numbers. Real reports are built inside your own GA4 and Search Console properties.
INSTRUMENTS
FAQ
Data Analytics Questions
MEASURE WHAT WORKS.
One message starts it. You get a reply within one business day.