Rebuilding Ariel Software Solutions for Technical SEO and AI Visibility

Ariel Software Solutions wanted to grow beyond their existing market. They were ranking inconsistently on traditional search, invisible on AI answer engines, and needed both traffic and qualified leads to support an international push, not just more visitors.

Start with a full content and keyword audit alongside competitor research: map what was already ranking for the queries Ariel needed, where competitors had claimed topical ground, and where topical gaps left AI engines with nothing to cite. Build a blog strategy that targeted SEO and GEO at the same time, structured so posts could rank in classic SERPs and get surfaced in AI-generated answers, with the international markets they wanted to enter factored into every keyword decision.

Delivered a full competitor research report identifying content gaps and ranking opportunities competitors hadn't covered. Used that research to shape 50-plus SEO and GEO optimized blog posts in under a month, each mapped to a specific keyword and intent, with international audience needs built into topic selection and phrasing. Content was structured for direct, citeable answers so it had a real shot at AI-driven search surfaces, not just traditional rankings.