AI-SEO Content and Strategy for Ohh My Brand

Ohh My Brand was rebuilding its brand and needed a content engine to match. The existing blog had around 60 old posts that were scraped or simply weren't ranking, holding the domain back instead of helping it. Every freelancer before this engagement was fast and generic, or slow and precise. Never both.

Start with the cleanup, not the content. We audited every existing post against traffic, rankings, and intent, and flagged anything scraped, duplicate, or underperforming for removal. Only then did we build the production pipeline for the new brand: brief intake, SERP-aware outlining, and a drafting process that holds one voice across a hundred-plus posts instead of drifting after the tenth.

We removed 60 scraped and non-ranking posts that weren't contributing to the domain's authority. Then we wrote and shipped roughly 150 new AI-SEO blog posts for the rebrand, each one mapped to a specific keyword intent and structured for both classic SERPs and AI answer engines. Alongside the content, we ran a full web traffic audit: crawl health, indexation status, and exactly where the older content had been costing them visibility.