SEO/GEO · B2B SOFTWARE · 10 WEEKS
Rebuilding Ariel Software Solutions for Technical SEO and AI Visibility
CLIENT: ARIEL SOFTWARE SOLUTIONS
12+
SERVICE PAGES REBUILT
16+
BLOG POSTS SHIPPED
01
The Challenge
Ariel Software Solutions had a service catalog spread across inconsistent page templates with no shared internal linking logic and no topical structure connecting services to industries. Content existed, but nothing pointed a crawler or an AI engine toward what the company actually specialized in.
02
The Approach
Full technical and content audit first: crawl the existing site, map every service and industry page against search intent, and identify where structure was actively working against indexing. The fix combined a site rebuild with a keyword-filtered blog strategy so every new page had a defined role in the architecture instead of existing in isolation.
03
The Execution
Rebuilt service and industry pages on a consistent template with clear internal linking between related services and industries. Filtered the existing keyword set down to intent-matched clusters, cutting pages that competed with each other for the same query. Produced 16-plus blog posts mapped directly into the new internal linking plan, each one closing a specific topical gap rather than adding volume for its own sake.
04
The Results
The rebuilt architecture gave every page a clear place in the site's topical map, with internal links doing real work instead of sitting as decoration. Search Console indexing coverage improved as duplicate and competing pages were consolidated rather than left to dilute each other.
STACK & TOOLS
Our site had content, but nothing connected. Ashutosh rebuilt the structure first, then the pages, then the blog plan. Six months later our service pages actually rank for the terms we care about, not just our brand name.
Rahul Mehta · Founder, Ariel Software Solutions
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